Whats is disintermediation?
disintermediation is the removal of the middle man in a supply chain. Instead of going through traditional distribution channels, which had some type of intermediate (such as a distributor, wholesaler, agent), companies may now deal with every customer directly, for example through the Internet. One important factor is a drop in the cost of servicing customers directly. So what this means is that the buyers are aware of supply prices direct from the manufacturer. Buyers bypass the middlemen (wholesalers and retailers) in order to buy directly from the manufacturer and thereby pay less.
disintermediation does help allot of producers if they are selling there product straight away after they make it as it means they don't have to sell it as cheap as possible to a distributor and then so on, and this helps them as they can sell there product directly to the customer this means there is no middle man and also both customer saves money and the manufacture also makes more money. Also another thing is that the product don't have to go through so many stages and also some products get damaged.
Monday, 7 December 2009
Does Internet Marketing enable more effective targeting ?
Internet marketing does help by targeting specific age or gender group, and what most business look to target is the age group, first of all the reason why business use the Internet for targeting there product to something specific is that most people that use the Internet are at the age of 16 to about 45 and this is there main aim of focus so they have products that these people wont, for example if people over 60 only used the Internet then not man business would use it for marketing. Also what many business do is when someone registers on there web site and buys something, then the business will send adverts and promotional stuff that links in on what you bought, and this is also target marketing. Also they advertise on specific web sites, because of the people that are on there are what they think would buy there products, and some websites a business might advertise on could be facebook, twiter and bebo and these are very good sites for teenage people.
Monday, 30 November 2009
Does Internet Marketing Help Asos achieve there objectives ?
These are the three aims of Asos:
Uncompromising Presentation
The ASOS website is our shop window and we will continue to
develop it to ensure that our customers enjoy their time on the site
and find it easy to find their way around it.
Incredible Choice
We will offer our customers the latest fashion with a target of over
30,000 options for the Autumn / Winter season. This will be driven
through both own label and branded products.
Delivering Impeccable Service
We will increase the number of delivery options available to
our customers.
(REF:http://www.asosplc.com/Doc/pdf/AnnualInterimReports/AnnualReport2009.pdf)
The fist aim is basically to maintain there web site because basically there site is like a normal shop window and what people see when they enter the web site they will judge, if it doesn't look very good then they might lose customers, and also Internet marketing helps them achieve this aim by easily modifying and changing pictures or adding something new.
There next aim is to offer a variety of choices that the customer can choice from and asos do this as they have over 30,000 options just for one of the seasons, and Internet marketing helps them to achieve there aim as it is quick and easy to add a new product and also the customer can view the specific product through the different types of categories.
Finally the third aim is to delivery a good service and what this means is that when the product is being deliver it should be on time and also offer the customer a choice for example they can track there order and see if it is going to be delivered on time or not and also they can offer a customer service help line so if a customer whats to know where the product is and also if they can return it and how.
Uncompromising Presentation
The ASOS website is our shop window and we will continue to
develop it to ensure that our customers enjoy their time on the site
and find it easy to find their way around it.
Incredible Choice
We will offer our customers the latest fashion with a target of over
30,000 options for the Autumn / Winter season. This will be driven
through both own label and branded products.
Delivering Impeccable Service
We will increase the number of delivery options available to
our customers.
(REF:http://www.asosplc.com/Doc/pdf/AnnualInterimReports/AnnualReport2009.pdf)
The fist aim is basically to maintain there web site because basically there site is like a normal shop window and what people see when they enter the web site they will judge, if it doesn't look very good then they might lose customers, and also Internet marketing helps them achieve this aim by easily modifying and changing pictures or adding something new.
There next aim is to offer a variety of choices that the customer can choice from and asos do this as they have over 30,000 options just for one of the seasons, and Internet marketing helps them to achieve there aim as it is quick and easy to add a new product and also the customer can view the specific product through the different types of categories.
Finally the third aim is to delivery a good service and what this means is that when the product is being deliver it should be on time and also offer the customer a choice for example they can track there order and see if it is going to be delivered on time or not and also they can offer a customer service help line so if a customer whats to know where the product is and also if they can return it and how.
Does Internet Marketing Help Asos Identify new Products or marketing development?
Asos Internet marketing does help them to find new concepts of marketing and new products as well for example there groups they have in different web sites like facebook as they promotes some of there products and people can talk about the products for example what they like about it and what they don't and this could help them change of modify the products or even create a new one to meet the customers needs. also asos has a separate section on there site called "LIFE" and what is on here is people that go on there to tell about what they saw on TV about clothes and saying if they were good and if they like it and asos use this as an advantage as if lots of people like a dress that they are talking about they can make one similar and promote it and what this will do is it will help asos achieve more sales.
Monday, 16 November 2009
The 7p's of marketing (How does asos fit in with the 7p's)
Product: The product or service you offer needs to be able to meet a specific, existing market demand. Or, you need to be able to create a market niche through building a strong brand. Also for your product to sell you have to do a lot of research and try and sell them cheaper than the other companies or business if you can as more people will come. also asos has to do all things thing because it is an Internet only business it still has to thing about the products for example the quality has to be good so the product sells, the durability and also the looks. this season they have over 30,000 products for sale, and most of the sales have been women's wear.
Price: The price you set for your product or service plays a large role in its market ability. Pricing for products or services that are more commonly available in the market is more elastic and easy to do so, but when you try and enter new products it will be harder to put the correct price as you will not know how they will do in the market. Its the some for this as well for an Internet business, asos also has to think about the Internet when it comes to pricing as if they price the product to high then no one would buy it and if it is to low then you might be making a loss or you can keep stocks up so they have to be priced right, and all business think about pricing. Also asos has made an operating profit of 13.6 million pounds after tax, and this is a very good profit because of the current economy we are in at the moment, and this is still expected to rise in the next year.
Place: this is where the consumer comes and buys the product, most company’s like Tesco have placed them self’s in a retail park this is a good and cleaver way because there is not any other shops around so they will get all the stuff they need there instead of going around and getting them from different shops because of the price, but also place is how accessible your product is to the customer. asos also has to think about place so they can distribute there product all over the UK and also deliver the product fast as well, its very hard for asos to think about place as they are only an online business but it do sent apply to much to them as they have no shops where people can go and buy the product.
Promotion: Promotion is concerned with any one you employ for getting people to know more about your product or service. Advertising, public relations, point-of-sale displays, and word-of-mouth promotion are all traditional ways for promoting a product. Promotion can be seen as a way of closing the information gap between would-be sellers and would-be buyers. Your choice of a promotional strategy will be dependent upon your budget, the type of product or service a business is selling, and availability of said promotional products. asos do some advertising on the Internet and also they free advertising on magazines as people wear there clothes and this also helps them, just some of there promotion is done through bebo, facebook, twitter and what this does is that it targets people in that age group, but also if someone has bough something there before they can send leaflet's and e-mails promoting thing that they think that they will buy. also there web site is like a shop window that's what they have in there aims.
people: An essential ingredient to any service provided is the use of appropriate staff and people for the job. Recruiting the right staff and training them correctly so they are good in the delivery of their service is essential if the organisation wants to obtain a form of competitive advantage. Allot of Consumers make judgments depending on the service based on the employees they interact with. Staff should have the appropriate interpersonal skills, attitude, and service knowledge to provide the service that consumers are paying for. asos do this as well for example they need people to design there web site they need staff to confirm the orders and also they need staff to deliver them so they have to also find trustworthy staff so they can do all these but also people have to be trained different then normal as they have to be trained to do web page designing and those that take customer order have to be trained to do this over the phone.
process: Refers to a systems used to assist the organisation in delivering the service. for example if you walk into Burger King and you order a Whopper Meal and you get it delivered within 2 minutes. the process that allowed you to obtain an efficient service delivery was people working in a team and also working fast and effective, another example is if a Banks that send out Credit Cards automatically when their customers old one has expired again require an efficient process to identify expiry dates and renewal. An efficient service that replaces old credit cards will foster consumer loyalty and confidence in the company. asos also deals with process as when people order there product they are the ones that determine the process of the product getting delivered and what is the process of them delivering the product, also how efficient is there process.
physical evidence: is where the service is being delivered? Physical Evidence is the element of the service mix which allows the consumer again to make judgments on the organisation. If you walk into a restaurant your expectations are of a clean, friendly environment and tidy. On an aircraft if you travel first class you expect enough room to be able to lay down nice and soft seats and good service provided by staff. Physical evidence is an essential ingredient of the marketing mix, consumers will make perceptions based on their sight of the service provision which will have an impact on the organisations plan of the service but also what this can mean is that a recipe or invoice can be provided like evidence of purchasing the product. asos can provide a welcoming or something like this as they are only online but they can offer a receipt or invoice as proof of purchase. it is different as you cant physically touch the product until you receive it. also asos doesn't have to worry about anything like lighting or poster or anything like this except form the web design and also the physical evidence you get is when you receive it is your product and your receipt.
Going back to the question asked for this part of p1 does Internet marketing integrate with the 7P's, and yes it does but not fully as for example most of the P's an Internet business needs to think about but some of them they don't really need to do or thing about it for example place an Internet business doesn't need to thing about this so much. the other P's though they do have to think about and some they have to adapt and over come for example people they have to train them differently from a normal business, so they have to do different stuff from an physical business.
Price: The price you set for your product or service plays a large role in its market ability. Pricing for products or services that are more commonly available in the market is more elastic and easy to do so, but when you try and enter new products it will be harder to put the correct price as you will not know how they will do in the market. Its the some for this as well for an Internet business, asos also has to think about the Internet when it comes to pricing as if they price the product to high then no one would buy it and if it is to low then you might be making a loss or you can keep stocks up so they have to be priced right, and all business think about pricing. Also asos has made an operating profit of 13.6 million pounds after tax, and this is a very good profit because of the current economy we are in at the moment, and this is still expected to rise in the next year.
Place: this is where the consumer comes and buys the product, most company’s like Tesco have placed them self’s in a retail park this is a good and cleaver way because there is not any other shops around so they will get all the stuff they need there instead of going around and getting them from different shops because of the price, but also place is how accessible your product is to the customer. asos also has to think about place so they can distribute there product all over the UK and also deliver the product fast as well, its very hard for asos to think about place as they are only an online business but it do sent apply to much to them as they have no shops where people can go and buy the product.
Promotion: Promotion is concerned with any one you employ for getting people to know more about your product or service. Advertising, public relations, point-of-sale displays, and word-of-mouth promotion are all traditional ways for promoting a product. Promotion can be seen as a way of closing the information gap between would-be sellers and would-be buyers. Your choice of a promotional strategy will be dependent upon your budget, the type of product or service a business is selling, and availability of said promotional products. asos do some advertising on the Internet and also they free advertising on magazines as people wear there clothes and this also helps them, just some of there promotion is done through bebo, facebook, twitter and what this does is that it targets people in that age group, but also if someone has bough something there before they can send leaflet's and e-mails promoting thing that they think that they will buy. also there web site is like a shop window that's what they have in there aims.
people: An essential ingredient to any service provided is the use of appropriate staff and people for the job. Recruiting the right staff and training them correctly so they are good in the delivery of their service is essential if the organisation wants to obtain a form of competitive advantage. Allot of Consumers make judgments depending on the service based on the employees they interact with. Staff should have the appropriate interpersonal skills, attitude, and service knowledge to provide the service that consumers are paying for. asos do this as well for example they need people to design there web site they need staff to confirm the orders and also they need staff to deliver them so they have to also find trustworthy staff so they can do all these but also people have to be trained different then normal as they have to be trained to do web page designing and those that take customer order have to be trained to do this over the phone.
process: Refers to a systems used to assist the organisation in delivering the service. for example if you walk into Burger King and you order a Whopper Meal and you get it delivered within 2 minutes. the process that allowed you to obtain an efficient service delivery was people working in a team and also working fast and effective, another example is if a Banks that send out Credit Cards automatically when their customers old one has expired again require an efficient process to identify expiry dates and renewal. An efficient service that replaces old credit cards will foster consumer loyalty and confidence in the company. asos also deals with process as when people order there product they are the ones that determine the process of the product getting delivered and what is the process of them delivering the product, also how efficient is there process.
physical evidence: is where the service is being delivered? Physical Evidence is the element of the service mix which allows the consumer again to make judgments on the organisation. If you walk into a restaurant your expectations are of a clean, friendly environment and tidy. On an aircraft if you travel first class you expect enough room to be able to lay down nice and soft seats and good service provided by staff. Physical evidence is an essential ingredient of the marketing mix, consumers will make perceptions based on their sight of the service provision which will have an impact on the organisations plan of the service but also what this can mean is that a recipe or invoice can be provided like evidence of purchasing the product. asos can provide a welcoming or something like this as they are only online but they can offer a receipt or invoice as proof of purchase. it is different as you cant physically touch the product until you receive it. also asos doesn't have to worry about anything like lighting or poster or anything like this except form the web design and also the physical evidence you get is when you receive it is your product and your receipt.
Going back to the question asked for this part of p1 does Internet marketing integrate with the 7P's, and yes it does but not fully as for example most of the P's an Internet business needs to think about but some of them they don't really need to do or thing about it for example place an Internet business doesn't need to thing about this so much. the other P's though they do have to think about and some they have to adapt and over come for example people they have to train them differently from a normal business, so they have to do different stuff from an physical business.
Monday, 9 November 2009
Who is Asos?
Asos are only available online and it is the UK’s leading online fashion store for women and men. Launched in 2000, the online retailer targets fashion conscious 16-34 year olds. On asos.com there are 9,000products available at any one time, with 450 new fashion items added every week. asos has 3.3 million unique shoppers every month and has 1.8 million registered users. Asos’s competitors are other online companies like Amazon and e-bay but these are not full competitors as they sell other products then just clothes but there competitors that have shops unlike asos are Matalan tk-max and other companies that sell clothes.
How does asos use internet marketing?
Asos do a number of things to advertise them self's on the Internet, for example they advertise on a number of other web pages like Facebook and twitter, and what they have done on these sites is they have created an account and people could add them, and also it gets regularly updated so people could keep up with new products and fashion. Also they have a number of thing on there web page that advertises there products for example video, there's also the images and banners are a main point on there site for there advertising because people know and see what they are buying, and with a image you can rotate on each product you can see it at all different angles, they have a number of things on each image so you can see the right size for you for example they have a number of images so you can see it close up and also you can see your product on someone else and see how it look. They also have a PDF magazine on there website so you can just go through that and see some of there products but you can also e-mail this to a friend so they can see or even order it so you can have a copy sent to you at home.
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